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Rioja named Wine Region of the year 2011 by world´s largest web-based wine community
 


 

 

DOC Rioja landscape

Popular US web-based wine consumer community Snooth.com has named DOC Rioja as Wine Region of the Year 2011; a recognition which culminates the successful path carved out by the appellation in a year in which it has managed to break its export record with the figure of more than 120 million bottles sold on international markets. This is the world’s largest web-based wine community, boasting more than a million visitors per month and 950,000 registered active users.

When announcing the award editor at Snooth.com, Gregory Dal Piaz stated that “Rioja is a region you must explore. The wines are simply too good to ignore”. He went on to say that, “Rioja is producing some of the finest wines available at prices , has proven that it ages as well as any other wine made, and can age even better than many more famous and costly examples” as well as highlighting its extensive range of styles. In addition, Dal Piaz applauded Rioja’s successful way of implementing diverse vinification techniques, from wines made using traditional methods to those which are more modern, with a wide range which “is able to supply nearly all palates with wines of preference”, concluding that no other appellation in 2011 can compare when it comes to offering consumers so much to choose from.

For Snooth.com’s user community the most convincing argument for recognising Rioja with such a distinction is its wines’ excellent value for money. Dal Piaz stated that, “I tasted so many $30 and under wines from Rioja this year that simply blew away almost all other wines at the same price point. Even at higher price points, the values are still there.” Ana Fabiano, ambassador for the DOC Rioja brand name in the US emphasised this differentiating characteristic of Rioja wines stating that “in contrast to other appellations, with Rioja you get exceptional quality in every price range, it doesn’t matter the style or how long the wine has aged”.

Despite the current economic climate, Rioja improved its brand positioning on international markets in 2011, with spectacular growth on strategic markets such as the US, where the wine sector has carried out important investment plans to promote the Rioja brand name. The US occupies third place on the list of Rioja wine importing countries, with last year’s sales registering 8.6 million litres, an increase of 17.7 per cent.

 

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